Over the years, Internet surfers on mobile devices have remarkably increased and now the figure has surpassed the number of users browsing the net through the desktops. Anticipating increased number of mobile Internet users in the coming time, In the form of mobile first indexing Google has declared to bring a remarkable variation in its existing algorithm.
What is Mobile-First Indexing?
Until now, Google used to crawl and index a particular website based on its desktop version. But now, google will rank and index an website on the basis of its mobile content. This variation in the Google algorithm is which prioritizing mobile version of websites is termed as Mobile-First Indexing.
Essentially all websites have to comply with the rules of this new algorithm, if you want to keep your ranking Google search engine and gain organic traffic to their website from Google. However, you are sure to experience decreased traffic if your website is not optimized for this new algorithm.
So, these are few tips you should apply to ensure that your site is ready for this Mobile-First Indexing:
Tip 1: Use a Responsive Design
For maintaining the ranking of a website it is highly recommended to use a responsive website design. Responsive design implies that the website should adapt to all size of screens size be it desktop, mobile device or a tablet. Websites that have responsive design help in retaining your target audience as they fit screen size of all types not only that they are also highly accessible and fluid on all types of devices sand.
Tip 2: Ensure your site loads faster
Undoubtedly, design of a website is important but apart from that loading speed of your site on various devices is also equally crucial to the success of any website. So, you have to make sure that your site loads quickly both on desktops and mobile devices. Now-a-days, for most websites, the users wants to see images that are pixel-perfect along with split-second rendering time. Your site will have lower bounce rate and will invite higher engagement only if it is. It is very important because higher engagement is essential for its high ranking on search engines.
Tip 3: Display the same content
Although, Google hasn’t yet clarified much about their latest algorithm yet but they have repeatedly said that you should ensure that you serve the same content across your desktop and mobile sites. That means articles, the same features and the same links.” So, in accordance with the Google algorithm to post the same type of content that fits in your site appropriately as seen across all various types of gadgets.
You are advised to apply the above tips to make sure that your website is ready for Google’s new Mobile-First Indexing before Google implements new algorithm.