Googles search feed can be a great means to generate increasing lead to your business, even if it is a local one. All you have to do is making google view or suggest your business more searchers. This article is about how to get reached by more potential customers with the help of google.
Socialize with Your Customers
On Social media sites like Instagram, Facebook you can get your customers and converse with them. You can get the scope to truly connect with through social media. On top of that, it gives opportunity to show how cool your business is and you can be so creative that you want to be with communicating your brand (of course with your customers in mind). You can collect customer feedback, answer their questions involve them on what’s latest and make them aware of any sales you are running. Google likes when you exhibit the “human side” and personality to your trade. Remember, we create relationships with the customer behind the business.
Social networking websites are usually one of the top websites that comes up in search results when people look up a business. Google dislikes the anti-social.
Get on some Online Business Directories
Online business directories are similar as digital phonebooks., This still similarly important in the digital world to have your business in the online business directories, just as it was significant to have your business listed in the physical phonebook in the past. The great thing about large number of these digital phonebooks are they are completely free and most are renowned by Google. So surely spend some of your time to add your business to some of these online directories. This appearsgreat for your business because you will get some legit sites linking back to your own website.
Tip: Make sure your business information you provided is consistent on all the online directories your business is listed on and is accurate at the same time. Inconsistency or any mismatch of the information can affect your business online visibility negatively. Some example of directories that you can consider are Superpages, Manta, and Yp.com.
Google likes when they can see you on other business sites. This provides Google more confidence in your business to refer searchers.
Get some videos, Get in front of the lens
Videos assist show off your service/product visually and give potential searchers a look into that to the experience. Studies tell that videos acquire more attention than text and pictures. (Do not overlook the importance of utilization of text and pictures if necessary in your strategy of marketing.) As video achieves more engagement, most social media sows more videos in their news feeds and Google understands this. YouTube was acquired by Google only because video became so important to them. So it would be quite beneficial to you to create and upload a video that is informative on sites like YouTube. You can use our phone’s camera to film away and can use editing software like Animoto to make your own marketing videos.
If you Incorporate video into your marketing strategy, it will assist Google visually show potential searchers that your service or product is the best for them. So an entertaining at the same time informative video can be the way to go.
Have your Own Website (That’s Also Mobile-Optimized)
Having a website will allow you to viewinformative content that Google can refer potential searchers to. Helpful content may include testimonials,FAQ page,list of services, menus, etc. Make your website be the main hub of information that really assist customers have their queries answered. One of the basic thing you shouldkeep in mind that make sure your business is accessible. Nothing can be worse than a customer is unable to contact you. So similarly as the Google My Business listing and other online directories, you want to confirm that your basic information is prominent and consistent. Make sure to mention your city and what product or services you sell i9n your website, If you are a local business, Google likeseasily to navigable websites and the websites that have consistent and prominent contact information.
Make sure that website is customized to beviewed from mobile devices. People usually use their phones to search directions and contact information.
Another side you can consider is to start a blog. Having a website blog will provide it more online traffic as a blog will help you to have fresh content for your website and new keywords (searched phrases/words) linked to your website, providing it an increased online traffic.
The practice of keeping your website updated with keyword-rich content is recommended by Google itself. So Google get the assurance that your contents will have the searchers, if they point them to your site.
The Wrap Up
The reason for which Google wants to points customers to your website is they think that your business provides a true solution. Google tries to give people with the best fit for their requirements. However, Google have to maintain a huge reputation as a result they check the fact of the on line presence of your business before they send searcher towards your way. If you follow these tips, your business will get more calls, more door traffic, and more sales. Google just wants to achieve certain level of trust before it vouch for and represents your business.
A Google will keep sending potential customers to you as long as long as your business is prominent (on review sites, online trade directories, social media sites), relevant and located within a certain distance (location-based) from the searcher.