There are more startups emerging with every passing year. Inevitable technology is paving the path of multiple technological and digital trends for companies to stay connected with the customers. Mobile apps are on a rise these days. With the upsurge in the popularity of smartphones, smartphones are on a high tide.
Every single company be it a start-up or an MNC, are looking towards mobile apps to connect with their end customers. However, first look at any successful mobile app can easily mystify a beginner into believing that mobile apps are very easy to plan and develop. The truth is however exactly the opposite.
Developing the first mobile app can be a thrilling task, yet a challenging one. This is why it is important for start-ups to put some time in understanding some of the generic challenges they could face along the way, so as to be prepared of what is coming ahead. This way they could deal with mind mapping the app and seek an app development company for their requirement overall.
There are many things an expert would advise before planning an app for start-ups. Nonetheless, there are many challenges that overgrow with the decision of planning an app that startups face, as below, and need to be addressed.
- Swarming market: Millions of mobile apps are out there in the market. The biggest challenge for start-ups is to create an app that stands out from the rest and make its presence effective.
What could possibly make your app stand out? The best way to is to know your audience. What is their need? What problem are you solving for them? How much comfortable can you make them with your app? How easily they can recommend your app to other users? Once you figure the answers to these questions, you will be able to overcome this challenge and develop an app that understands user once and for all.
- Technology decisions:There are numerous ways to build an app. With proper planning, it becomes even more feasible to make way for the development phase. One needs to decide one way to build the app. There are many programming languages for you to choose from for developing the app, and you should focus only on one if you plan to keep the stage smooth and hassle-free.
You should stick to the best development approach and approach its frameworks, technologies, and languages to be used in mobile app development.
Without proper planning of technology selection, you might face scalability problems, performance issues and even maintenance challenges down the road.
- Budget: Once decided, the major constraint when it comes to mobile app development is budget. Developing an enterprise app and promoting it is a costly affair. This is one major challenge that many start-ups face. Being a start-up, having big ideas is nominal but bringing them to reality is a big challenge due to budget constraint.Read the blog
The first thing before planning an app should be to plan a strategy to fund your app. You can look for angel investors or bank loans, idea innovator investors who would believe in your app.
- App promotion and branding: Once an app is developed, it is not easy to market the app. This is something that start-ups are usually not well prepared for. Just a great app would not flock on its own. It would need marketing and promotional strategies that would place the app exactly where it is needed.
Competition is vicious, considering there are other start-ups with their own bigger budget and market experience. Thus it is very easy for your app to lose in the crowd. A right strategy would make right and on point promotion of app. Utilize online platforms that market apps, consult digital marketing professionals etc. to start with.
- App performance & Compatibility:Most start-ups ignore the crucial factor that would retain the customers on the app – Performance! An app should be perfect without crashes or annoying bugs and at the same time consumes very little device’s battery life. Other than performance, it’s the app compatibility that would cater to a vast variety of consumers, the app should be able to work on a smartphone as well as tablet or phablet etc.
This means ensuring attention to the various limitations like OS requirements, screen resolutions and other factors.
Author Bio
Siya Carla
Senior BDM at Finoit TechnologySiya Carlais the Senior BDM atFinoit Technology, a leading Custom software development company which makes app ideas into reality by providing unique design and app development services across IOS and Android platforms.
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