Did you know the fact that Google and your business have something common in between them? Google was made to be helpful, to give solutions and answers to problems. Guess what? Your business was launched having the same intention in mind, of course, with your own spin.
In this time of information technology, guys, especially your potential customers, are searching for a service or products that can make their living easier, add entertainment, give them a better feeling as a person, or get rid of a pesky problem. Actually, your business makes Google “look good.” Google realizes the significance of your trade plays in their “helpfulness” so it gives Google a lot of happiness to refer people to your business. In return Google rewards you by displaying your business to more customers. But there are steps and levels to this “relationship.”
If you want to learn how to get found by more customers with Google’s help? This article is definitely for you.
Get Acquainted with Google, Set Up a Google My Business Listing
Google has a free business listing named Google My Business where you can put your business information. (Name of business, hours, address, etc). Most searchers look for businesses based off of the service or product, location, and specialty. So Google loves when you give this information so that google can show it to the searcher. This listing is quite simple to fill up. After you provide your business information, you need to verify your listing either via a phone call, postcard or text,. (You will receive a verification code). This verification step validates that the trade is real and functioning. Depending on the type of your business, potential customers can have appointments and set reservations.
Tip: Complete your listing with right information. So for example, if your business address is 12345 E Social Pl, make sure that you typed it in the same way on your Google listing.
Google assists point more customers your way because they possess your info in their “digital Rolodex”. As long as your trade is prominent, relevant, and in a certain distance, Google sends quality customers to your doors.
Get on Review Sites
Google loves it when other people know about your business and can have vouched for it. If searchers took their time out to share their good experiences with your business publicly, Google looks for other quality customers to have the same experience. So make sure that your business is set on some review sites. Though Google’s the business listing has its own review section, the review site Yelp is the most popular one. Yelp has grown to be the one of the most trusted platforms for customer feedback and a go-to place for business insights. Honest opinions are really significant to Google and if your business has some genuinely positive reviews, Google will be glad to refer customers to your business.
Tip: Encourage the customers you have to leave positive reviews. You may get in some trouble if you ask for reviews publicly online. Be timely to respond to the reviews. If someone leaves a negative review, answer in a short, professional way and offer a solution.