It can be very difficult for new bloggers to rank on topics like health and fitness, exercise, weight loss, money, debt, investing, etc. Appearing on the first page will take a long time and require many backlinks with high-quality content. Most experienced bloggers advise beginners to stay away from this niche. But don’t worry, there are plenty of niches where you can make a lot of money. Here are my tips for finding a niche that will help you make a lot of money.
Finding a profitable niche for affiliate marketing is one of the most frequently asked questions for new bloggers who want to start a blog. Remember, your success and how much you are going to earn from affiliate marketing and blogging in the long run largely depends on the niche you choose.
1. Market Research
Identify Interests and Skills: Start by listing your interests, hobbies, and areas of expertise. Use tools like Google Trends to see what topics are gaining popularity.
Explore Affiliate Networks: Explore popular affiliate networks like Amazon Associates, CJ Affiliate, ShareASale, and ClickBank to see what products are available and their commission structures.
2. Keyword Research
Use Keyword Tools: Use tools like Ahrefs, SEMrush, or Ubersuggest to find keywords related to your interests. Look for keywords with high search volume but low competition.
Long-Tail Keywords: Focus on long-tail keywords (3 to 5 words), as they generally have less competition and can attract more targeted traffic.
3. Competitor Analysis
Check competitor websites: Look for existing websites or blogs within your potential niche. Analyze their content, social media presence, and SEO strategies.
Evaluate the competition with SEO tools: Use tools like Moz or Ahrefs to evaluate the domain authority of competitor sites. Look for niches where competitors have low domain authority.
4. Evaluate profitability
Commission rates: Research the commission rates offered by affiliate programs in your niche. Higher commissions can lead to greater profitability.
Product price: Consider the average price of products in your niche. Higher-priced items typically generate higher commissions.
Recurring commissions: Look for affiliate programs that offer recurring commissions (e.g., subscription services) for long-term profitability.
5. Test your niche
Content creation: Start a blog or social media account to create content about your niche. Monitor engagement and traffic to gauge interest.
Affiliate Links: Integrate affiliate links into your content and track their performance. Analyze which products are performing well.
6. Stay up-to-date
Trending Topics: Regularly check forums (like Reddit), social media, and niche-specific communities to stay up-to-date on emerging trends and interests.
Adapt and Change Course: Be flexible and willing to change course when you notice changes in market demand or competition.
7. Consider Special Subcategories
Explore subcategories within broader categories. For example, instead of “fitness,” consider “home workouts for seniors” or “fitness for busy professionals.”
8. Tools to Use
Google Trends: To analyze the popularity of search terms over time.
Keyword Planner: Google’s tool for finding keyword ideas and search volume.
No Surprise: To discover the questions people are asking related to your noun.
Social Media Analytics: To measure interest and engagement in specific topics.
If you’re thinking about getting into affiliate marketing, choosing the right niche is extremely important. Let’s find a niche where there’s not only potential but also less competition, so you can stand out and succeed.
First, let’s discuss why it’s important to find a less competitive niche. The affiliate marketing space can be crowded, with many marketers vying for the same audience.
But by targeting less competitive niches, you can achieve higher rankings in search results and attract a more engaged audience. This can lead to better conversion rates and, ultimately, higher commissions for you.
Health and Wellness for Specific Conditions
While health and wellness is a broad category, it can be narrowed down to specific conditions or less common health issues.
For example, instead of focusing on general fitness, consider things like gut health, sleep optimization, or holistic arthritis remedies.
The number of affiliate marketers dedicated to these fields is small.
According to Google Trends, searches for specific health conditions are steadily increasing, and interest in topics like gut health and sleep optimization is growing. This indicates a ripe opportunity for affiliate marketers.
Eco-Friendly and Sustainable Products
With the growing awareness of environmental issues, more and more consumers are seeking environmentally friendly and sustainable products.
This niche is still emerging, and there is plenty of room for new marketers. You can focus on products such as recyclable household items, zero-waste toiletries, or sustainable fashion.
A Nielsen report found that 73% of consumers worldwide are willing to change their eating habits to reduce their environmental impact, indicating a growing market for sustainable products.
Pet Care for Specific Animals
The pet care industry is vast, but most affiliate marketers focus on dogs and cats. By targeting specific animals, such as birds, reptiles, or small mammals, you can enter a less competitive market. There are numerous specialized products and services for these pets that have affiliate programs. The American Pet Products Association (APPA) reported that pet industry spending in the United States reached $103.6 billion in 2020, a significant portion of which was spent on specialty pets.
DIY and Crafts
DIY and crafts have grown in popularity, especially during the pandemic, as people looked for hobbies to pursue while staying at home. Niches like woodworking, soap making, and knitting have dedicated communities and less competition than larger craft categories.
According to a report by Research and Markets, the global DIY market is expected to grow from $610 billion in 2020 to $735 billion by 2025, highlighting the potential of this niche.
Financial Independence and Side Hustles
While personal finance is a crowded field, focusing on niches like financial independence, FIRE (Financial Independence, Retire Early), or unique side hustles can give you an advantage. People are always looking for ways to better manage their money and achieve financial freedom.
A Bankrate survey found that 45% of working Americans have a side hustle, proving there’s a large audience interested in this type of content.
Travel Experience
The travel industry is vast, but you can create a niche by focusing on unique travel experiences. Think of niches like adventure travel, ecotourism, or travel for digital nomads. These specific areas often have an audience interested in advice and products.
According to the Adventure Travel Trade Association (ATTA), adventure travel is growing at an annual growth rate of 17%, demonstrating strong demand for this niche destination.
Home Automation and Smart Home Devices
As technology advances, more and more people are interested in smart home devices and home automation. This niche is still relatively new and less saturated than other tech niches. You can focus on products such as smart thermostats, home security systems, and automated lighting.
A Statista report indicates that the smart home market is expected to reach $53.45 billion by 2022, demonstrating growing interest in this field.
To the Point: Following are the low competition products and niches.
Bamboo Products:
Bamboo is a sustainable resource, a fast-growing grass that doesn’t require replanting. It’s used in everything from Bamboo toothbrushes, Bamboo clothing to Bamboo cutlery and is an excellent eco-friendly choice.
2. Indoor Gardening:
In today’s world, this humble domesticated tree has become the gateway to a thriving family farm, and it’s no longer just about pretty leaves. Thanks to the rise of indoor gardening, people are growing everything from fresh herbs on their kitchen windowsills to small vegetable gardens in their living rooms. And you, dear affiliate marketer, can capitalize on this leafy, green trend.
Indoor gardening isn’t just for plant enthusiasts or millennials who want to make their apartments more Pinterest-worthy: it’s also a growing trend driven by self-sufficiency and healthy lifestyles. With rising food prices and growing concerns about food quality, many consumers are turning to their own homes to grow fresh, organic produce. The concept of “backyard farming” has evolved from an oddball hobby to a legitimate way to feed families. From hydroponic systems that allow you to grow vegetables in water to LED grow lights that turn any space into the ideal garden, there are many products ready to become a staple in your affiliate marketing strategy.
What makes this specialty particularly profitable? It’s a combination of innovation and necessity. As more and more people embrace the idea of growing their own food at home—whether it’s herbs for cooking, microgreens for health, or even strawberries for eating—the demand for specialized products continues to grow. Now people aren’t just buying plants; they’re buying complete systems and devices to make their indoor gardening dreams come true. And guess who gets a commission every time someone buys a grow kit or a set of biodegradable pots? You’re right!
Affiliate programs in the field of indoor gardening and indoor plants are plentiful and varied. Companies like Gardener’s Supply Co. offer everything from beginner-friendly plant kits to advanced hydroponic systems. Brands like Click & Grow and Arrowgarden offer high-tech solutions for people who want to garden without the hassle. And let’s not forget products designed to make gardening easier and more efficient, such as self-watering planters, organic fertilizers, and composting systems. You can easily create a list of essential gardening tools and send your visitors in the right direction to start growing: directly to your affiliate links.
As an increasing number of people spend more time indoors and become more conscious of what they eat, the upward trend in indoor gardening will continue. So, if you’re thinking about sowing the seeds for a profitable affiliate marketing venture, home gardening could be fertile ground for you.
3. Customized Jewelry:
Custom jewelry can be of two types. One is handmade jewelry designed by business owners. This requires jewelry owners to have jewelry design and production skills. The second is custom jewelry mass-produced by jewelry manufacturers like Personalized name necklaces, Hand-stamped jewelry, Birthstone jewelry etc. The retailer or business owner will provide a draft or image of the customized jewelry.
4. Sustainable Tech Accessories:
Sustainable or eco-friendly products include Eco-friendly phone cases, Solar-powered gadgets, Biodegradable tech accessories, Smartphone accessories, ergonomic computer peripherals, smart home devices—the tech industry is constantly evolving, and demand for accessories for the latest devices is often high.
5. Tiny House Living:
Embracing a small space doesn’t mean compromising on functionality or comfort. It’s about intelligently repurposing spaces and using innovative storage solutions. Products like Space-saving furniture, Off-grid living products, Tiny house construction materials, versatile furniture, hidden compartments makes the possibilities for efficient storage in small homes are endless. As the tiny house movement gains momentum, our challenge is to redefine what a comfortable living space looks like. By implementing these storage solutions, you can ensure that your small space isn’t just a place to live, but a thoughtfully designed, spacious home.
6. Zero-Waste Kitchen:
Zero-waste cooking is an eco-friendly choice for the kitchen and home, emphasizing sustainability and reducing waste. This niche includes products like reusable food storage, compostable kitchenware, zero-waste cooking gadgets.
7. Eco-Friendly Baby Products:
Things to consider when choosing eco-friendly baby products include 1) including any adverse reactions the chemicals/compounds may cause, 2) evaluating whether the products in question are truly eco-friendly and have a positive impact on the environment, 3) factors such as the materials used in the products, 4) any remote possibility of contamination in their manufacturing process, and 5) the store’s overall sustainability practices. This niche may include products like, organic baby clothing, biodegradable diapers, and sustainable baby toys.
8. Travel Accessories for Digital Nomads:
For digital nomads embracing the freedom of van life, technology plays a vital role in staying connected, productive, and comfortable on the road. From mobile hotspots, compact travel gear, portable office equipment, smart luggage solutions to solar power systems, here are some essential tech gadgets every van-dwelling digital nomad should consider adding to their setup.
9. Educational Board Games:
The most educational games are those that people (even children) want to play. Almost all games teach something, and good games teach things well when people want to play them again and again and practice learning. Board game like monopoly teaches some aspects of money, similarly STEM-focused board games, History-themed board games, Unique and rare board games are games that work very well for teaching various aspects of economics.
10. DIY Home Decor:
Recycling materials for home decor is a great way to save money and get creative. Up cycled furniture, custom wall art, handmade home decor items are some DIY products in this niche using inexpensive or recycled materials to decorate your home.
11. Uncommon Hobbies and Crafts:
Most people have different hobbies, such as crafting, painting, gaming, etc. These are common hobbies. But some people may have uncommon strange hobbies. Niche crafting supplies, Specialized hobby kits, Unique DIY projects are some products that fall in this niche
12. Remote Work Ergonomics:
Having the right tools is essential for remote work productivity. Ergonomic office furniture, healthy desk accessories, standing desk solutions are some general recommendations covering different aspects of remote work.
13. Natural Beauty Products:
The best products to create are those for which you see a need and create a solution. Natural beauty products are all excellent, and if marketed well, they can create a stir throughout the industry, especially if they’re of exceptional quality. Obviously, there are some natural beauty products that are overpriced in the beauty market, and in some cases, they may be worth avoiding. However products like organic skincare, chemical-free cosmetics, vegan beauty products could be a good niche to choose.
14. Subscription Boxes for Unique Interests:
This one is also a low competition niche that you can select for afiiliate marketing, or digital marketing, monthly book subscriptions (specific genres), art supplies subscription boxes, curated vintage items subscriptions
15. Niche Fitness Equipment:
Those who want to get in better shape and be healthier frequently purchase exercise equipment. Products like specialized workout gear, home fitness equipment for specific exercises, unconventional fitness tools for those who want to strengthen their bodies, lose weight, or improve their overall physical health may fall into this category.
16. Urban Gardening Solutions
With the rise of urban living, people are turning to compact gardening solutions to add a touch of greenery to their homes. From vertical gardening kits to indoor hydroponic systems, urban gardening products offer a unique affiliate marketing niche. As more people embrace the joy of growing their own herbs and vegetables in limited space, establishing yourself as an affiliate in this niche can provide access to a growing market with relatively little competition.
17. Eco-Friendly Pet Products:
As sustainability becomes a central theme in consumer choices, pet owners are increasingly seeking eco-friendly options for their furry friends. From biodegradable dog toys to organic pet food, this special place combines people’s unconditional love for their pets with a passion for sustainability. Immerse yourself in this space to explore collaboration opportunities and connect with a community passionate about their pets and the environment.
Most bloggers and YouTube gurus will tell you that the most profitable niches to write about are similar niches like health and fitness, finance, fashion, investing, making money online, etc. But you have to remember that some niches have a lot of authority, and Google only ranks them if you have a degree or some kind of expertise in that topic.