From 2010 Social signals are in the spotlight, when Danny Sullivan of Search Engine Land first wrote about them. Shortly thereafter, in a video Steve Cutts told that Google even considers these signals.
Social signals, same as backlinks, give an objective vote of confidence for a particular webpage or resource and this should come as no surprise. Truly there is less possibility that social signals have surpassed backlinks in case of significance, but clearly there is one thing that: it’s not safe to ignore them any more
There are a number social signals in that you should monitor particularly: likes to your Facebook groups and pages, followers on twitter that are associated with the brand you are working for, number of tweets on which your brand is being mentioned tweets that mention your brands, Pinterest followers and +1s.
These may change from time to time as social medias come and go, but a general rule of thumb is, you need to have a potential appearance on all of the popular social media platforms.
Though it’s true that that social media sites will provide you the “nofollow” attribute, but when it comes to tracking social status Google still considers these. In other words, in a word a social media share is still an endorsement even though it does not explicitly affect.
We can say that a brand that has a lot of social shares have more chances to get a strong brand loyalty. This is something like “chicken and the egg” scenario where brand having a strong social media following but a mediocre SEO can still rank.
The cause responsible for this is that a brand that has a big group of follower is likely to have good conversion rates, referrals, positive reviews and repeat customers. These parameters are clear indications that the SEO of the brand will improve in the course of time, and so Google can give them the profit of the doubt for a while.
Right now you can do several things to cultivate social media signals.
Start a Company Blog
It is essential to have a company blog. A blog gives you a great reason to generate unique contents regularly and it gives you the opportunity to interact with your fans on a regular basis.
Moreover, through a company blog you can get a space from which you can tell your own story. This is important in the event that you’re hit with a smear campaign or negative SEO . Naturally, it’s also good for SEO in its own right.
If you use the Facebook’s comments API that will help to directly connect your blog so that comments on your blog will appear on the social media also. This is a cinch to set up if you use WordPress.
Create Social Media Pages
As I told earlier, you need to create fan pages on all of the major social media sites, but don’t ignore the specialized sites like Pinterest, YouTube and LinkedIn.
These more niche sites will assist broaden your Web surface area, so to speak, and they will make brand credibility. If you can manage a budget, you may like toappoint a social media administrator to manage these social media pages for you.
Integrate
You should try to share messages from one media to another as much as youcan. For example, don’t share pictures on Pinterest only; share them on twitter also. Facebook is a nice platform for sharing data, but at the same time don’t ignore your LinkedIn groups either.
Interact with Influencers
Finally, most importantly one thing that you can do right now is to reach out the influencers who are in the same niche that you are in. To begin a relationship contacts them on Twitter.
Be abstained from marketing your articles blatantly to them. Introduce yourself to them and tell why your content is valuable and unique, but leave it at that. Feel free to share their content; they could think of returning the favor.
Remaining up to date on the social media marketing platform is important for your success.