Now we are at the midpoint of 2018 and now are the right time to discuss the top trends in hotels, which we recommend watching this year. Back in January, we surveyed the reports given by some travel industry’s most trusted media outlets. In 2018, Skift looked backward in 2017 and predicted how the growth of the industry of the previous year will grow in 2018. Tnooz changed his eyes to the emerging trends, which had the ability to become “the next big thing”, Forbes focused on digital transformation trends “changed the industry to its head completely”, while hotel management was more interested in becoming a “new trend” in hotel design.
Hotel distribution in 2018
Direct Bookings on Hotel branded with MetaSearch – While in 2017 a mutation was seen in the hybrid meta-OTA of some MetaSearch sites, booking facility could prove to be a big booking trend in 2018. With convenient booking, MetaSearch Hotel can help the advertiser to bring a high-value direct booking and an uninterrupted booking trip for the traveler through a friendly platform for conversion and strong advertiser branding on the booking funnel in the case of Trivago Express booking or OYO Rooms means that it is clear for booking travelers.
Vacation rentals – More travelers started looking for alternative accommodation in 2017 while marketing channels provided users with more personalized search experience and more choices. A potential 2018 development of this trend will be more holiday rentals available on more hotel distribution channels.
More Importance to Hotel Loyalty like online reputation, quite decent loyalty programs with special offers
Managing Reputation – The word of the mouth has become digital, and this hotel has a big impact on booking customers. Online reputation management can be transferred in the spotlight as both ways of booking and increasing customer loyalty online.
Reconsidered rewards structures and motivations – Modified hotel loyalty programs gave considerable attention to some of the big names in the business, in 2017, according to their new or redesigned loyalty programs to set the stage in 2018 for independent hotels and other hotel chains.
Special offers – A feature update for Trivago’s marketing platform enables hotel advertisers to publish special offers on their hotel profiles to attract and encourage bookings from travelers on their site. The hotel’s contact details are displayed next to a special offer, which also opens the channel of communication between the guest and the hotel at the beginning of the booking journey.
Hotel technology’s of Blockchain, mobile, and cloud in 2018
Blockchain technology – Blockchain technology left a significant mark on the global economy in 2017. So, does in 2018 blockchain blocking the hospitality industry annually. Well, some sources say yes it could be.
Cloud-related management software – The quality of the guest experience is being focused more carefully than ever before, organizing all types of hotel operating procedures and providing cloud-based management systems with inter-staff communication as much as possible this year 2018.
Mobile functionality – Last year an online booking trip highlighted the change; now we are seeing that booking trip is going through mobile also with the help of OYO Rooms mobile app as well as Trivago Mobile app.
Hotel Rooms will be simpler and natural designs with smarter tech in 2018
Devices are interconnected – Some sources say that the smart room is nearby, while others say that it is already here. Either way, we will see more (IOT) Internet-of-Things-Driven Hotel Rooms in 2018, with guests’ room to unlock by themselves, adjust lighting and temperature, and with their own Netflix favorite streaming on TV with their Smartphone.
Simpler and natural designs – The hotels that have been renovated this year can take the opportunity to minimize the guest rooms, increase communal space and incorporate more live greenery and natural light into their designs. Adding more (intelligent) power outlets would also be a good idea.
Hotel marketing like SEO, Data, and Automated services
Chatbots on hotel websites – Speed of information and UX are now cornerstones in conversion funnels; Today’s Chat bots help with both. To help guests and to encourage booking this year, it will not be surprising to see these low-cost, high-impact multi-functional bots that pop up on more hotel websites.
SEO strategies for Mobile – Mobile-first indexing are expected to be fully implemented in 2018, which means optimizing hotel websites and booking pages for mobile will be a priority for many hotel companies like Trivago, OYO Rooms, etc in the coming months.
Data Management – Online marketing techniques are becoming more strategic and targeted which means that this year the hotel will use more data to reach the right audience with the right data. The content or the data insights which enable the hotel to publish more competitive rates in all its distribution channels.
Hotel stability will be scalable, meaningful, and achievable goals
Targets on Science quarry – International tourism partnership published its “Hotel Global Decoding Report” at the end of last year, and it was a serious eye-opener. To understand the impact of the hotel sector on carbon emissions, and to understand what steps are needed to align with the Paris Climate Agreement for this area, report to Hotel companies leaders take steps and science-based carbon reduction Demand for setting industry goals. 2018, these will be the year to establish and implement practical work plans to achieve these goals. Hope you enjoyed the article and have gained some information about such interesting stuff and don’t forget to share it with your friends.